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Permanent Jewellery: The Opportunity Your Business Didn’t Know It Needed!

Date: 12-02-2026
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Jewellery trends come and go — but experiences? They stay. Permanent jewellery sits right at the intersection of beauty, connection, and memory, and it’s quickly becoming one of the most profitable and talked-about services in the industry.

If you’re looking for a way to increase revenue, attract new clients, and create repeat business, permanent jewellery isn’t just a trend — it’s a strategic move.

Permanent jewellery isn’t just about selling a chain. It’s about selling a moment. Explore PJ at AJS!

Customers are choosing permanent bracelets, anklets and necklaces to celebrate friendships, milestones, relationships, self-reward moments and group experiences (hens, birthdays, team bonding)

It’s personal. It’s social. And it’s highly shareable — which means your customers become your marketing.

If you already have a jewellery, beauty, or lifestyle business, permanent jewellery can slot straight in. These are the benefits

  • Low footprint equipment setup
  • Fast service time (often under 15 minutes)
  • High perceived value
  • Strong profit margins
  • Repeat visit potential (stacking, gifting, group bookings)
  • Social media friendly service

Most businesses find that permanent jewellery quickly becomes one of their highest ROI services per square metre of shop space.

Even better — it attracts new demographics, especially younger clients and experience-driven ones.

Permanent jewellery is opening the door for entirely new businesses — mobile studios, pop-up activations, event-based services, and boutique permanent jewellery bars.

You can start with:

  • A compact equipment setup
  • A curated chain selection
  • Basic training
  • A strong brand and social presence

From markets and salons to private events and retail collaborations — the growth pathways are huge.

Customers are moving away from just buying products — they want:
✔ Personalisation
✔ Meaning
✔ Memories
✔ Shareable moments

Permanent jewellery delivers all four – the experience economy is here!

When someone gets permanent jewellery, they rarely come alone — they bring friends. That turns one booking into three, four, or more.

Permanent jewellery opens multiple income streams:

  • In-store services
  • Private parties & group bookings
  • Corporate activations
  • Bridal & hens events
  • Pop-ups & collaborations
  • Festivals & markets
  • Retail add-on sales (charms, upgrades, layering pieces)

The category is still growing rapidly. Early adopters are building strong brand recognition, loyal client bases, and premium positioning in their markets.

Waiting often means competing later instead of leading now – act now!

The bottom line is permanent jewellery isn’t just another product line — it’s a service, an experience, and a relationship builder.

Whether you’re:

  • Looking to grow your existing business
  • Add a premium service
  • Or launch something entirely new

Permanent jewellery offers a rare combination of low setup barrier + high emotional value + strong profitability.

And in today’s market, that combination is gold.

Call the team at AJS for everything you need to get started!

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