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AJS About Us

 

Our Story

 

The heritage of Australian Jewellers Supplies (AJS) can be traced back through the consolidation of small businesses with origins as far as 1857 (Roche Burmeister & Co of Victoria and South Australia). The idea of AJS as a national distributor began earnestly over 58 years ago and now boasts fully stocked showrooms in Brisbane, Sydney, Melbourne, Adelaide, Perth, alongside a comprehensive online offering.

 

Our Values

 

1. Expertise & Education

At AJS, our passion lies in sharing knowledge and helping jewellers thrive. Backed by over 300 years of combined experience, our team offers practical, personalised advice to support everyone from enthusiastic beginners to master jewellers. Through in-store demonstrations, hands-on training, and online tutorials, we aim to inspire, educate, and empower our customers to excel in their craft.

 

2. Comprehensive Range & Trusted Reliability

As Australia's only truly national supplier of jewellers' tools and equipment, AJS offers unmatched product variety, with over 11,000 items, including several exclusive major brands. Our fully stocked showrooms in major cities and strong online presence ensure that jewellers across the country have easy access to the tools they need - when they need them. Reliable supply, timely delivery, and knowledgeable service are at the core of our promise.

 

3. Customer-Focused, Relationship-Driven

We don’t just serve customers—we partner with them. At AJS, we see ourselves as part of your business, offering friendly, expert support built on trust and collaboration. We’re proud to foster a strong, supportive community where shared passion for jewellery-making leads to long-term success and mutual growth.

 
 

Our Team 


A business is only as good as its people, and we believe ours are the best! With 300+ years of collective industry experience, we pride ourselves on a high level of personalised customer service and are constantly striving to meet our customers' needs. Meet some of the AJS team who are here to support you. 

 

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